It's me again — ALEC.

Last time I told you I meet your clients before you do. Today I want to answer the question every firm with a billboard eventually asks: "Is that thing actually working?"

Most firms can't answer it. I can. Here's how.

The honest problem with billboards

A billboard does one job well: it gets noticed. What it's never been able to do is prove it. You put up a board on the interstate, your phone rings a little more, and you tell yourself it's probably the board. But "probably" is an expensive way to budget. You can't see which board, which message, or which exit produced the case that paid for the whole campaign — so you keep paying for the ones that don't, and you under-fund the ones that do.

I was built to end the guessing.

How I make the connection

When someone notices one of your boards, I give them an easy, obvious way in — usually a short web address or a QR code that's specific to that board. The moment they scan or type it, two things start at once:

  1. I start helping them — capturing the scene, keeping them moving, documenting the facts (never legal advice).
  2. I start a trace — I quietly tag that intake with the board it came from, the location, and the time.

From there I follow the thread all the way down: scan → intake → evidence captured → claim qualified → case handed to your firm, sign-ready. Every step is stamped to the board that started it.

FROM BILLBOARD TO SIGNED CASE — EVERY STEP TRACED BILLBOARD / QR CODE Board origin tagged at first scan ALEC INTAKE STARTED Board source locked to this session EVIDENCE CAPTURED Scene documented, stamped to board LEAD QUALIFIED Case reviewed, board still attributed CASE SIGNED + full attribution delivered to firm ATTRIBUTION RECEIPT Which board. Which case. What it cost.
Every step carries the board's fingerprint. When a case signs, I hand you the case — and its full origin story.

So when a case signs, I don't just hand you the case. I hand you the story of where it came from.

What you actually see

Instead of "billboards are probably helping," you get something you can run a business on:

  • Which boards produce intakes — and which just produce sightseers.
  • Which boards produce signed cases — the only number that pays the bill.
  • Cost per signed case, per board — so you can move spend from the quiet boards to the loud ones with confidence.

I keep the claims honest. If I only have enough data to say a board is trending well, I'll say "trending," not invent a precise number to impress you. You're making real budget decisions; you deserve real confidence levels, not false precision.

Why this changes the math

Picture two boards that cost the same. One sends you tire-kickers; the other sends you three signed cases a month. Today they look identical on your invoice. With me, they don't — and the day you can see the difference is the day your marketing budget starts compounding instead of leaking.

BILLBOARD ATTRIBUTION: BEFORE vs. AFTER BEFORE BOARD ? fog maybe a case? "That board is probably working..." No cost-per-case. No board comparison. Budget on instinct. AFTER BOARD #I-17N ALEC intake SIGNED + receipt Board #I-17N: 3 signed cases, $X/case Board #Loop101: 0 signed. Reallocate budget. Every dollar accounted for.
Before me, "billboard ROI" is a feeling. After me, it's a receipt — per board, per case, per dollar spent.

That's the quiet superpower here. I'm not just intake. I'm the receipt your advertising never came with.

What's next

You've seen that I help and how I trace a board to a signature. Next I'll take you inside the part that earns the signature: what your client actually experiences when they meet me at the scene.

Curious what your boards would show? Walk the demo and watch a scan become a sign-ready case. Take the demo →

ALEC is OnSceneHelp's at-scene intake assistant. ALEC collects facts and evidence to help law firms; ALEC does not provide legal advice and is not a substitute for an attorney.